PITCH TO PRESS WORKBOOK

WIT Story Formula
Learn how to craft a compelling founder story that highlights your mission and what makes your work unique. This section helps you clarify your “why” so others instantly understand what you stand for.
Pitch Templates That Work
Skip the guesswork with proven email and DM templates you can customize. You’ll learn how to grab attention, get to the point, and make a clear ask that gets responses. Land that “YES!”
Common Mistakes Teens Make
(And How to Avoid Them)
This section breaks down the top missteps that hold teen entrepreneurs back from getting press—and shows you how to fix them fast.
LinkedIn Outreach Scripts
Learn how to connect with journalists, founders, and collaborators on LinkedIn with messages that are short, respectful, and actually get responses.
Follow-Up Strategies That Work
Didn’t hear back? No problem. You’ll get sample follow-up emails and timing strategies so you know exactly what to do next without feeling awkward.
What to Do After You Get Press
Landing a feature isn’t the finish line—it’s the launchpad. This section shows you how to share it strategically, give credit, and grow your reach.

Start Getting Press

PITCH TO PRESS

$37

Pitch To Press Workbook
(one time fee)

$37 (One-Time Payment)
Perfect for self-motivated teen entrepreneurs ready to pitch independently.

Includes:

Full digital download of the Pitch To Press Workbook
Real pitch templates, email scripts, and follow-up strategies
Common pitching mistakes (and how to avoid them)
LinkedIn outreach guidance
What to do after you get press
Instant access. No expiration.

BUY NOW

FAQs

This is designed for teen entrepreneurs, student leaders, and creators who want to grow their visibility and learn how to confidently pitch themselves to media, collaborators, and beyond.
Nope.
If you have a passion project, nonprofit, personal brand, or even an idea you're serious about developing, this workbook can help you articulate your message, clarify your value, and start putting your story out into the world.
It will help you pitch in a way that gets attention.
This workbook doesn’t guarantee coverage (no ethical PR tool can), but it gives you the structure, language, and tools to make your outreach professional, personal, and compelling—which is exactly what journalists and producers are looking for.
If you want guaranteed press placement check out the WIT 1:1 Coaching.

You’ll get step-by-step story-building prompts, real email and LinkedIn pitch templates, a breakdown of common mistakes to avoid, follow-up strategies, and more.
Plus: bonus sections on what to do after you get press, and how to keep showing up with confidence.
Absolutely.
This workbook is a standalone resource designed for any teen looking to take their brand, message, or mission to the next level. But if you’re looking for more support, we offer classes, coaching, and competitions through doingwit.org .
Not at all.
You’ll learn how to pitch yourself to journalists, podcast hosts, potential collaborators, mentors, and more. These skills transfer to school applications, brand partnerships, and future career opportunities.

Teens are getting featured. You can, too.

I created this workbook for you—the teen entrepreneur who’s putting in the work, building something meaningful, and ready to get the visibility you deserve.

I’m Sarah Hernholm—founder of WIT (Whatever It Takes), contributor to Forbes, TODAY Show Parents, EVIE Magazine, and creator of WIT Magazine. For over 15 years, I’ve helped teens launch businesses, pitch their ideas, and lead with purpose. I’ve written extensively about teen founders in Forbes, hosted a podcast focused on youth entrepreneurs, and built national platforms to spotlight the next generation of changemakers. Because I write for multiple publications, I receive hundreds of pitches. I know what makes one stand out and what makes one fall flat.

But more importantly, I know how good it feels to get featured. My work with WIT has been featured in Forbes, Inc., Entrepreneur, and on national television. It feels fantastic to have your work recognized and to know people are listening. I want that for you, and this workbook is here to help you earn it with strategy, structure, and the support you deserve.

This workbook is designed to help you avoid the common mistakes, stand out from the crowd, and share your story in a way that’s authentic, strategic, and ready for press. Everything in here is built on real-world experience—so you’re not guessing what works. You’re learning exactly what does.

I’m excited that you are one step closer to your moment in the spotlight!

Let’s do WIT!