From Overwhelmed to Ownership: How Camp WIT Helped Me Launch Fash-Folio

By Sonu Rao

Every morning, I’d stand in front of my closet packed with clothes and feel... stuck. Not because I didn’t have options, but because nothing felt like me. I’d scroll through social media, see influencers rocking the latest trends, and wonder why I couldn’t figure out my own style. It wasn’t about shopping more. It was about feeling lost in a world that tells you what to wear instead of helping you figure out who you are. That frustration—that gap between self-expression and fashion—is what led me to build Fash-Folio.

Have you ever had an idea so big it scared you? That was me on day one of Camp WIT. I had this vision for an app that could help teens like me find their personal style without the pressure of trends or influencers. I called it *Fash-Folio*. But honestly? I had no idea how to build it. I remember staring at my screen, thinking, *How am I going to pull this off?

The first few days were tough. Everyone around me seemed to have it all figured out. I kept second-guessing myself, rewriting my pitch, doubting my idea. I wanted to create something meaningful, but I didn’t know where to start. It was frustrating, and at times I felt like giving up.

But then something shifted.

At Camp WIT, I wasn’t alone. I got honest feedback. I learned how to break big ideas into small, doable steps. I connected with Stefan Neuber, a WIT alum and award-winning app developer, who provided me with honest advice about development and what it truly takes to launch a project. That conversation lit a fire in me. Suddenly, *Fash-Folio* didn’t feel impossible. It felt real.

By the end of camp, I had a full pitch, a business model, and a clear “why.” I stood up in front of the judges and shared my idea with confidence. I talked about how Gen Z is drowning in trends and how *Fash-Folio* uses AI to help teens discover their own style, not someone else’s. I even shared our plan to partner with nonprofits and give back through fashion.

Was it perfect? Nope. But it was mine. And I can’t believe I did that.

Camp WIT didn’t just help me launch an app. It helped me believe in my voice, my vision, and my power to lead. If you’re a teen with a big idea and no clue where to start, I get it. But trust me—start anyway. You don’t have to have it all figured out. You just have to begin.